MAY 2025 | PRESS RELEASE

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4 Key Takeaways from M.King Media's 2025 State of the Ministry Report

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MESA, Ariz. -- May 30, 2025 -- M.King Media INC. recently unveiled its "State of the Ministry Report 2025," offering an in-depth look at the organization's growth, strategic shifts, and ambitious plans for the future. The '2025 State of the Ministry Report', often a moment for reflection and forward-thinking, revealed a ministry deeply committed to expanding its faith-focused reach through diverse media and community engagement.

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Here are four key takeaways from the 2025 State of the Ministry Report:

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1. Robust Production Pipeline Delivers Diverse Faith-Based Content

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M.King Media demonstrated a highly productive year, showcasing a wide array of projects that spanned from physical renovations to impactful digital content. The ministry proudly highlighted the significant remodeling of its store between May and October 2024, a tangible sign of its evolving infrastructure. On the content front, the report pointed to the production of two "Cross First News Special" episodes, including "In God We Trust" and "AI on the Rise," demonstrating a timely engagement with contemporary issues from a faith perspective. Additionally, the team rolled out "Motivate Moments 106-110" and successfully produced the "Motivate 2024 Event," alongside initiating work on Devotional #7. A new social media initiative, "Outreach 2025," was also launched, further diversifying their engagement strategies. A major technical undertaking was the development and launch of CrossFirstNews.com, signaling a significant expansion of their news media presence.

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2. Strategic Partnerships Pave the Way for Expanded Reach and Reduced Costs

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A central theme of the report was the pivotal role of strategic partnerships, particularly with the unexpected launch of CrossFirstNews.com. The report stated that this expansion, inspired by a "word from the Lord" in January 2025, became crucial as M. King Media's Google Grant concluded in 2024. "This action, God knew, would pave the way for new opportunities, especially as our Google Grant wrapped up," the report noted. The ministry emphasized that this new sister site for M.King Media allows for "greater reach while spending less financially." The report also underscored the value of collaborations with prominent faith-based news outlets like Christian Post, Christian Daily, and Jerusalem Post, which provide "experience and understanding how M. King Media can apply its faith-focused mission in other ways and with other organizations that share our passion for the faith."

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3. Deepening Community Impact Both Locally and Digitally

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M. King Media reinforced its commitment to community engagement, showcasing efforts that spanned both the physical Phoenix metropolitan area and the broader digital landscape. A highlight was the "Motivate 2024" event, through which the ministry donated to a Mesa, AZ food bank, enabling the feeding of 400 people. "It was a great privilege to be able to be so involved in something like this, and our hope is that one small gesture can help bring someone to Jesus Christ," the report conveyed. Furthermore, January 2025 saw the launch of "Outpouring 2025," a new multi-day social media campaign designed to encourage the online community to start the new year "focusing on the Lord" and "meditating on the things God wants to speak to their hearts." The ministry expressed its desire that "through these community events, we can reach lives in ways that many never saw God coming."

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4. Ambitious Goals for Enhanced Media Output and New Channels

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Looking ahead, M. King Media outlined a bold vision centered on expanding its media footprint and launching new channels. A major aspiration is the "Nativity Channel Launch" planned for Winter 2025. "Our hope is to debut it this coming Christmas," the report stated, with plans to potentially make it a 24/7 channel extending beyond the Christmas season, offering continuous Christmas music, plays, and biblical teachings.

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The ministry also acknowledged the need to "improve our social media output," recognizing that this area "has fallen by the wayside" but now presents an "opportunity to experience more growth" with the new news website. The overall goal for the coming year is to "improve our social media output and share more content," thereby "continuing pointing people to Jesus Christ." Finally, M. King Media aims to "grow our media production output," returning to its roots with more traditional media like the "Friday blog," which hasn't been produced in two years, and pursuing "more mini-documentaries," including one currently in the works on King James. The report concluded with a clear objective: "more media means more social media."

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